AI-powered shade matching, virtual try-on, and ingredient safety analysis — all in one beautifully crafted beauty companion.
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100,000+
Real Products
Every
Ingredient Scored
AI
Powered Insights
What AuraMatch does
Four AI-powered tools that take the guesswork out of every beauty purchase.
Upload a selfie and AI analyses your undertone, skin tone, and recommends foundation shades from real brands — Fenty, MAC, NARS, Estée Lauder, and more.
Real face-detection technology places lipstick, eyeshadow, blush, and foundation on your actual features — no guesswork, no surprises at checkout.
Photograph any product's label — makeup, fake tan, creams, serums, SPF — and AI flags toxic chemicals with a 0–100 toxicity score. We catch parabens, phthalates and harsh sulphates, and cross-reference your personal allergies.
Powered by Claude AI. Tell us your skin type, concerns, and allergies — we tailor every recommendation, with a personalised "Why this for you" explanation.
Get started in seconds
Tell AuraMatch about your skin type, concerns, and allergies in a 60-second wizard.
Browse curated products, try shades on virtually, scan ingredients — all personalised to you.
Direct links to trusted retailers. No guesswork, no wasted money on the wrong shade.
Featuring products from
The Science
Our AI scores every ingredient in a product against EWG Skin Deep ratings, INCI Decoder data, and FDA Cosmetic Ingredient Review findings — drawing on knowledge of thousands of cosmetic ingredients.
Every product you see in AuraMatch is analysed in real-time — flagging known endocrine disruptors, allergens, and irritants. Your skin profile makes it personal.
Parabens, phthalates, formaldehyde
Flagged automatically as high-concern endocrine disruptors
Synthetic fragrance, BHA/BHT, drying alcohols
Marked as moderate concern with context
Niacinamide, ceramides, hyaluronic acid
Recognised as clean, beneficial actives
Clean Beauty Score
CeraVe Moisturising Cream
✓ Clean FormulaExcellent formulation. Contains 3 essential ceramides and hyaluronic acid. No flagged ingredients for your profile.
Create a free account and start matching shades, scanning products for toxic chemicals, and trying on makeup in seconds.
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